Customer Privacy Commitment at Flowers Beaconsfield

Our Commitment to Your Privacy

At Flowers Beaconsfield, we value your trust and take your privacy seriously. This Privacy Policy describes how we collect, use, store, and protect your personal data when you place an order with us. The policy applies to all Flowers Beaconsfield customers in Beaconsfield and the surrounding districts.

Personal Data We Collect

When you interact with Flowers Beaconsfield—whether ordering through our website, over the phone, or in person—we may collect the following types of personal data:

• Name: To personalize and deliver your order.
• Contact details: Including your address for delivery, telephone number, and in some cases, alternative contact information.
• Order details: The content of your purchase, including product preferences and messages for recipients.
• Payment information: Securely processed by our third-party payment providers; we do not store full payment details ourselves.
• Correspondence: Any communications between you and Flowers Beaconsfield, such as inquiries, complaints, or feedback.

We may also collect technical details during website visits, such as IP addresses, browser types, and cookies, to improve our site and protect against fraud.

Lawful Bases for Data Processing

In line with the General Data Protection Regulation (GDPR), we only process your personal data when we have a valid legal basis. These include:

• Consent: When you provide explicit permission for specific activities, such as receiving marketing communications.
• Contract necessity: When data processing is required to fulfill our contract with you, such as taking and delivering your flower order.
• Legal obligations: Where we are legally required to retain or share certain data, such as for accounting or taxation purposes.
• Legitimate interests: For activities such as internal record-keeping and business analysis, where these do not override your rights and freedoms.

How We Use Your Personal Data

Your personal data is used for the following purposes:

• Processing and fulfilling your flower orders and services.
• Communicating with you about your order or responding to queries.
• Ensuring safe and accurate delivery to recipients.
• Managing payments, refunds, and resolving disputes.
• Improving our products, services, and website experience.
• Complying with legal, financial, and regulatory requirements.
• With your permission, sending you offers, news, or service updates.

Data Retention

Flowers Beaconsfield retains your personal information only for as long as is necessary to fulfill the purpose for which it was collected, as outlined in this policy, and as required to meet our legal and accounting obligations. After the applicable retention period, your data will be securely deleted or anonymised. Typically, order and delivery records are retained for up to six years in compliance with tax laws. Marketing preferences can be modified or withdrawn at any time by contacting us.

Data Processors and Third Parties

To provide you with our services, we may share your personal data with trusted third-party service providers—known as "processors"—who perform tasks on our behalf. These include:

• Payment service providers: To process your payments securely.
• Delivery partners: To ensure your order reaches the right recipient at the correct address.
• IT and website support providers: For system maintenance, hosting, and security.
• Professional advisers: Such as accountants or legal consultants, if required by law.

All processors are carefully selected and bound by strict confidentiality contract terms. We do not sell your personal data to third parties. If legal authorities require disclosure, we will do so only when lawfully required.

Your GDPR Rights

As a Flowers Beaconsfield customer, you have several rights under GDPR regarding your personal data:

• Right to access: You can request details about the personal data we hold about you.
• Right to rectification: You can ask us to correct or update inaccurate or incomplete information.
• Right to erasure: You may request deletion of your data, subject to legal retention obligations.
• Right to restrict processing: You can ask us to pause processing your data in certain circumstances.
• Right to data portability: You can receive your data in a portable format for use elsewhere.
• Right to object: You may object to our processing, including for marketing purposes.
• Right not to be subject to automated decision-making: We do not use automated decision making or profiling.
• Right to withdraw consent: Where we rely on your consent, you may withdraw it at any time.

To exercise your rights, please contact us using the details provided through our official communication means. We aim to respond to all requests in line with GDPR requirements.

Keeping Your Data Secure

We take appropriate technical and organisational measures to protect your data against accidental loss, destruction, unauthorised disclosure, or access. This includes encryption, secure access protocols, restricted access, and staff training in data privacy.

Policy Updates and Contact

This Privacy Policy may be updated from time to time, according to changes in data protection laws or our business processes. We encourage you to review this page periodically for any updates. You can always enquire about our latest privacy practices or lodge a concern by contacting us through official Flowers Beaconsfield channels.

Applicability

This policy is intended for all customers placing orders with Flowers Beaconsfield from Beaconsfield and surrounding local districts. By using our services, you acknowledge and agree to the terms described herein.